Session Focus: Develop career brand phrases using ChatGPT

In the ever-evolving world of AI, one tool that has captured the attention of professionals across industries is ChatGPT. During the recent "ChatGPT Command Prompts 101 | Personal Brand Crafting AI Series" session, experts shared invaluable insights on leveraging this generative AI for developing memorable career brand phrases.

The session focused on empowering attendees to harness the power of ChatGPT in crafting compelling personal brands, particularly for HR and L&D professionals. As Josh Cavalier aptly put it, "I was thoroughly confused because honestly we still don't know how it's going to completely show up, but we have our current situation which is generative text and generative images, and we can run with that. Still, I wanted to think about the big picture and give guidance around what L&D practitioners need to consider as they start applying generative AI."

Amid the uncertainties surrounding AI's future impact, three key takeaways emerged:

1. Leverage ChatGPT as a creative partner and idea generator, but critically review and edit its output before publishing to ensure it aligns with your voice and brand.

2. Be consistent in terminology used in prompts to get more relevant and cohesive responses from ChatGPT.

3. Find creative ways to customize and train ChatGPT, such as by uploading your own content, using image prompts, or even creating custom knowledge bases from your written works.

The session provided attendees with practical strategies and real-world examples of how to harness ChatGPT's capabilities in developing career brand phrases that resonate with influencers within their organizations. Whether you're an HR professional, an L&D specialist, or a marketer seeking to elevate your personal brand, embracing the power of generative AI tools like ChatGPT can be a game-changer in today's competitive landscape.