Session Focus:  Using GenAI to build better, faster sales training content
Case study: Shure Inc.

In a world where time is of the essence, leveraging the power of generative AI like ChatGPT can be a game-changer for creating effective sales training content. In this session, Dave Klein and attendees shared valuable insights on how to harness this cutting-edge technology to streamline the content development process.

The session's focus was on using GenAI to build better, faster sales training content, and it delivered on that promise. Participants learned three key takeaways:

1️⃣ Use descriptors instead of specific product names when prompting ChatGPT to get more generalized and versatile responses that can then be customized.
2️⃣ Don't just accept ChatGPT's first response. Iteratively refine the prompts to tweak and improve the outputs to better meet your needs.
3️⃣ While ChatGPT is a powerful tool, human expertise and editing is still required, especially for proprietary product details ChatGPT won't know. View it as an accelerator, not a full replacement.

The session provided a comprehensive walkthrough of the process, from conducting a training needs analysis and generating course outlines to crafting scripts and quiz questions. Attendees learned how to leverage ChatGPT's capabilities while maintaining control over the final output through iterative prompting and human editing.

As the world of sales training continues to evolve, embracing innovative technologies like ChatGPT can give organizations a competitive edge. By combining the power of AI with human expertise, companies can create engaging, up-to-date, and cost-effective training programs that equip their sales teams with the knowledge and skills they need to succeed.