United Airlines’ stated purpose is help unite the world by connecting people to the moments that matter most. United is delivering on its promise in a complex and dynamic business environment that demands the highest levels of safety and seeks operational excellence and customer satisfaction. It’s not easy and numerous factors, including weather, maintenance, air traffic congestion, etc., can impact airline operations and a customer’s experience from the moment of ticket purchase to arrival at the destination. But, because the airline business is a people business, employee discretion can make all the difference. So, United is exploring new linkages that aim to show how employee engagement drive improved business outcomes, operational reliability and customer satisfaction. How will United prove these connections? That is a question United is daring to ask.

United’s journey of building a culture through a pulse survey strategy that helps people connect to the moments that matter most. How engagement insights are driving United’s talent and development agenda, with stronger business leader ownership.